Consistent stretch - not too much, not too little, and the same every time!
Great elastic memory - keeps its tension for the whole time it's on
Keeps its length when removed from backing paper
Superb adhesive (5N/cm) - stays on for up to 7 days, including shower immersion
Water resistant. Despite some claims, a waterproof Kinesiology tape is still science-fiction. UP Advanced Kinesiology tape is water-resistant as possible
Fast drying - once wet (say a shower), it dries out super fast
Ultra-light - meaning you hardly know it's there
Ultra-thin - the lowest profile possible means it's less likely to rub and snag clothing